Meet with us at LeTip Dallas, so we can discover new ways to generate HOT leads for your business.
Writing may not be an art form that comes easily to you, and you may never be as captivating as Stephen King or Ernest Hemingway, but that doesn't mean your online content can't be captivating.
Now that we have the ability to allow all of our members to write content on our website, to help show our expertise when it comes to our individual categories, I thought it would be good to help guide you as you inform us.
Here are some great ways to help your blog posts be easy to read:
1. Let Your Headings Tell The Story.
Think about how you read content online today. Do you sit down and read every last word that someone writes, or do you skim and try to pick up the gist of an article when it comes up in your feed.
Attention is a precious commodity online, and the harsh reality is that if someone can't fully understand what you are talking about from your headings, your point will be lost on the vast majority of readers.
2. Engage with photos.
Photos can help get your point across easily and coherently, without forcing someone to read all of your post to get the point.
3. Don't Get Too Wordy
This is one I always struggle with.
4. Last But Not Least: Summarize
There is a term online called "TL;DR" that stands for "too long; didn't read".
If your post is too long and someone doesn't want to read it, beat them too the punch before they can say "tl;dr", and give them a summary of what your entire post was about.
If you can follow those quick steps, you can guarantee that at least those who open your posts will engage with it, and get the basics of what you are talking about.
So.... tl;dr - Use headings, pictures when you can, don't ramble, and summarize for those who won't read it all.
Extra Tip -
If you can, leave your readers with a Call to Action, like:
"email me at email@example.com, or check out dsfares.com and let me know when you are writing a blog post! I would be happy to help guide you in the right direction to make the most of your post :-)."
Hot or cold rooms is always a distribution problem and not an equipment problem. The Industry standard for room to room temperature variation is +/- 3 degrees Fahrenheit from the thermostat. If your home is energy star certified it had to be inspected by an independent company for room to room air flow as well as other criteria.
There are many factors that control room temperature. Heat gain / loss varies through out the day. Closed supply vents and doors significantly affect air flow and system capacity. Insulation, design or construction errors frequently cause major air flow problems.
Think of your HVAC system as being able to supply a limited number of buckets of air. If your total HAVC system capacity is 10 buckets of air and you want to add 2 buckets of air to a room those 2 buckets will be subtracted from one or more rooms in your home. Arbitrarily changing air flow to to one room can just relocate the problem to a different room.
The proper way to address this problem is to have your HVAC company do a room by room heat load calculation then an air flow survey and static pressure test. Once a base line is established a duct design can be made and compared to the actual system. Then adjustments can be made. This is an iterative process in that each time an adjustment is made the air flow survey has to be redone to confirm results. Air takes the path of least resistance and that path can change with each adjustment.
Things to consider:
- The initial investigation for a single system home will cost hundreds of dollars. Additional systems and or floors add to the complexity and cost.
- The degree of control over room to room temperature variation directly affects the cost of correction ranging from a hundreds to thousands of dollars.
I would be happy to answer any specific questions you have regarding the design, installation or operation of your HVAC system